Small business shipping,
minus the software project.
GoatLabels gives your business live all-in rates across USPS, UPS, FedEx, and DHL, an AI assistant that drafts every label, and pay-per-label pricing with no monthly minimum. Set up today, ship today.
Built for social-first sellers.
Shopify, Etsy, WooCommerce, and TikTok Shop sync to To Ship — tracking pushes back when you print. Paste an Instagram or Facebook DM and AI builds the label.
From order screen to loading dock
Paste orders, quote every carrier at once, buy from the wallet, and print — the same flow whether it's five parcels on a Tuesday or a holiday-rush pallet.
Orders arrive however you sell
Shopify, Etsy, WooCommerce, and eBay pipe straight into your To Ship queue. TikTok DM or Instagram screenshot? Drop it into the assistant — it'll pull the address, weight, and items in seconds.
Drafts labels from pasted orders
Addresses, packages, and quotes filled in — your team just reviews and buys.
Buys against one wallet balance
No shared company card floating around — labels debit the prepaid balance you control.
One tap, label in hand
Print from your phone or desktop straight to your thermal printer. Tracking syncs back to the store automatically. Refunds land in the wallet the same minute.
Everything you need to ship.
Nothing you don't.
No bolted-on CRM, no CMS, no seat licenses. Six things your business will actually use.
One quote, four carriers
USPS, UPS, FedEx, and DHL rated side by side on every shipment, so nobody on your team has to be the rates expert.
All-in pricing
The number at quote time is the number that leaves your balance. No surprise surcharges bolted on at checkout.
Prepaid wallet, clean books
Fund the wallet from your business account, and every label is a clean debit against one balance — easy to reconcile.
Billy handles the typing
The AI assistant drafts labels from pasted orders so packing day doesn't turn into data-entry day.
API + webhooks when you're ready
Start in the dashboard, automate later. The developer API and webhooks are on every plan, including Free.
Scales without renegotiation
Free with no monthly minimum while you're small; a flat monthly Pro plan with unlimited volume and cheaper labels when you're not.
Built for creators who actually sell.
Whether you're shipping from your bedroom, a garage, or a small warehouse — same dashboard, same all-in prices, same one-tap mobile flow.
TikTok Shop sellers
Orders explode after a viral video. Print 100 labels from your phone in the time it took to film the post.
Etsy makers
One handmade order or fifty — same flow. Print at the kitchen table, ship from the post office.
Instagram & social storefronts
DM-to-shipped in under a minute. The AI fills the address from a screenshot, you confirm, you print.
Shopify & WooCommerce stores
Skip the $99/mo shipping suite. Same labels, same carriers, none of the bloat.
What customers are saying.
"We went from guessing at the counter to quoting four carriers on every order. The all-in price makes our shipping line item boring — finally."
"The wallet model fits how a small business actually runs: fund it once a month, every label debits the same balance, bookkeeping stays clean."
"Free with no minimum in the quiet months, flat-rate Pro during the holiday crush. We stopped paying for shipping software we weren't using."
Simple, honest pricing.
Two plans. No seats, no surprise fees, no "talk to sales." Free covers 50 shipments a month with everything else unlimited — we make a little on each label. Go Pro for unlimited shipments, even cheaper rates, and Billy on Telegram.
Free
Everything you need to run your shop — genuinely free.
- 50 shipments / month
- Unlimited team, stores & public API
- Billy AI assistant — chat, voice, memory, auto-buy
- Fund with card or crypto
- Shopify, Etsy, Woo, Amazon & TikTok into one To Ship queue
- Standard all-in label pricing
Pro
Everything in Free — plus unlimited shipments and Billy on Telegram.
- Unlimited shipments — no monthly cap
- Even cheaper rates on every label you buy
- Billy AI on Telegram — run your shipping desk from anywhere
- More off-web Billy channels coming (API, email, WhatsApp)
- Often pays for itself once you ship enough
Questions, answered.
Straight answers about labels, payments, and pricing.
We ship 5–50 orders a week. Which plan fits?
Can we ship internationally?
How does payment work for a business?
Can our developer integrate it?
Is there a contract or seat pricing?
Set up before lunch.
Shipping by this afternoon.
No demo call, no onboarding fee — just create the account.
Predictable costs, one balance, four carriers per quote.