ShipStation alternative: multi-carrier power,
none of the console fatigue.
ShipStation is built for enterprise ops teams. GoatLabels gives growing shops the parts that matter — live USPS, UPS, FedEx, and DHL rate shopping, AI label drafting, and a wallet that takes crypto — without the subscription-tier ladder.
Built for social-first sellers.
Shopify, Etsy, WooCommerce, and TikTok Shop sync to To Ship — tracking pushes back when you print. Paste an Instagram or Facebook DM and AI builds the label.
Leave the console. Keep shipping.
We pulled the friction out of every step — the order capture, the address, the payment method, the print. Funded once with the method you actually want to use; every label after that is instant.
Sign up free
No monthly minimum, no sales call. Your ShipStation account can stay live while you test.
Ship a real order
Paste it to Billy, compare live all-in rates across four carriers, and buy from wallet balance.
One tap, label in hand
Print from your phone or desktop straight to your thermal printer. Tracking syncs back to the store automatically. Refunds land in the wallet the same minute.
Move at your pace
Connect the API or webhooks when ready. Go Pro only if flat unlimited pricing beats your tier.
What "lighter" actually means here
Fewer settings, not fewer carriers.
Lighter is not fewer carriers or missing APIs. It's less configuration between you and a printed label.
No onboarding maze
Your first label takes minutes, not a settings safari. Power shows up when you need it, not before.
Live all-in rate shopping
USPS, UPS, FedEx, and DHL quoted together — the all-in price, not a teaser that grows at checkout.
Billy replaces the retyping
The AI assistant drafts labels from pasted orders, screenshots, or voice. Review, buy, done.
Wallet, not invoices
Prepaid balance funded by card, Cash App Pay, Klarna, Amazon Pay, bank transfer, or crypto.
International network
Royal Mail, Canada Post, Aramex, Asendia, ePost Global, Passport, and TNT for worldwide buyers.
API + webhooks
Automate label purchase and tracking events with a public REST API when you're ready.
Built for creators who actually sell.
Whether you're shipping from your bedroom, a garage, or a small warehouse — same dashboard, same all-in prices, same one-tap mobile flow.
TikTok Shop sellers
Orders explode after a viral video. Print 100 labels from your phone in the time it took to film the post.
Etsy makers
One handmade order or fifty — same flow. Print at the kitchen table, ship from the post office.
Instagram & social storefronts
DM-to-shipped in under a minute. The AI fills the address from a screenshot, you confirm, you print.
Shopify & WooCommerce stores
Skip the $99/mo shipping suite. Same labels, same carriers, none of the bloat.
What customers are saying.
"We used a fraction of the enterprise feature set and paid for all of it. Flat Pro plus rate shopping fits how we actually ship."
"Order screenshots straight to Billy, labels out the same hour. No automation rules to babysit."
"The wallet model ended our end-of-month billing surprises. Top up, ship, reconcile in one screen."
Two plans instead of a tier ladder
Free is pay-per-label with no monthly minimum. Pro is one flat monthly price — unlimited volume, cheaper labels.
Free
Everything you need to run your shop — genuinely free.
- 50 shipments / month
- Unlimited team, stores & public API
- Billy AI assistant — chat, voice, memory, auto-buy
- Fund with card or crypto
- Shopify, Etsy, Woo, Amazon & TikTok into one To Ship queue
- Standard all-in label pricing
Pro
Everything in Free — plus unlimited shipments and Billy on Telegram.
- Unlimited shipments — no monthly cap
- Even cheaper rates on every label you buy
- Billy AI on Telegram — run your shipping desk from anywhere
- More off-web Billy channels coming (API, email, WhatsApp)
- Often pays for itself once you ship enough
Questions, answered.
Straight answers about labels, payments, and pricing.
Is GoatLabels a ShipStation alternative for smaller teams?
What does GoatLabels cost compared to ShipStation?
Can GoatLabels automate anything, or is it manual?
Which carriers are rate-shopped?
How hard is switching from ShipStation?
Ship tonight, not after onboarding
Free plan, no monthly minimum, four rate-shopped carriers, and Billy drafting your labels from the first order.
GoatLabels is not affiliated with, endorsed by, or sponsored by ShipStation. All trademarks belong to their respective owners.