Etsy shipping labels,
minus the busywork.
One handmade order or fifty — same flow. Sync Etsy, let Billy the AI assistant draft the label, compare live all-in rates across USPS, UPS, FedEx, and DHL, and pay per label from your wallet. No monthly minimum.
Built for social-first sellers.
Shopify, Etsy, WooCommerce, and TikTok Shop sync to To Ship — tracking pushes back when you print. Paste an Instagram or Facebook DM and AI builds the label.
From Etsy order to printed label in four steps
We pulled the friction out of every step — the order capture, the address, the payment method, the print. Funded once with the method you actually want to use; every label after that is instant.
Sync your Etsy shop
Connect Etsy and orders land in one To Ship queue — alongside anything you sell on Shopify, Instagram DMs, or your own site.
Let Billy do the typing
Billy validates the address, drafts the parcel, and quotes live all-in rates across carriers. You review, you pick, you buy.
Paid in your currency, from your wallet
Top up once with card, Apple Pay, Google Pay, or crypto. Every label after is a one-tap wallet debit — no card form, no approval form, no "we don't accept that".
Print and get back to making
Print from desktop or phone to your thermal printer. Tracking syncs back automatically. Refunded voids credit your wallet.
Built for the handmade order surge
Forty labels, one queue.
A feature on the front page, a holiday rush, a viral listing — suddenly you owe the postal system forty labels. GoatLabels turns that pile into a queue.
Live all-in rate shopping
Every shipment quotes USPS, UPS, FedEx, and DHL side by side. One all-in number — the price you see is the price that leaves your wallet.
Billy drafts the label
Paste the order, snap a screenshot, or speak the address. Billy, the AI shipping assistant, fills the draft so you stop retyping buyer details.
Wallet checkout, pay per label
Top up once with card, Cash App Pay, Klarna, Amazon Pay, bank transfer, or crypto. Every label after is a one-tap debit from your balance.
No monthly minimum on Free
Slow week at the shop? Pay nothing. Busy season? Print all day. Free is pay-per-label; Pro adds unlimited volume and cheaper label pricing.
Worldwide carriers, prepaid duties
USPS, UPS, FedEx, DHL — rated side-by-side in one quote. Ship internationally with duties + taxes paid at checkout, so your customer pays nothing on delivery. Most label sites still leave that bill at the door.
Public API + signed webhooks
REST endpoints, signed webhooks, idempotency keys. Built for the 3am cron job.
Built for creators who actually sell.
Whether you're shipping from your bedroom, a garage, or a small warehouse — same dashboard, same all-in prices, same one-tap mobile flow.
TikTok Shop sellers
Orders explode after a viral video. Print 100 labels from your phone in the time it took to film the post.
Etsy makers
One handmade order or fifty — same flow. Print at the kitchen table, ship from the post office.
Instagram & social storefronts
DM-to-shipped in under a minute. The AI fills the address from a screenshot, you confirm, you print.
Shopify & WooCommerce stores
Skip the $99/mo shipping suite. Same labels, same carriers, none of the bloat.
What customers are saying.
"Order surges used to mean a night of copy-pasting addresses from Etsy into a label site. Now the queue syncs, Billy drafts, I print."
"I don't ship enough to justify a monthly software bill. Pay-per-label from a wallet is exactly how a small shop wants to pay."
"Comparing USPS against UPS and FedEx on every order sounds tedious — until it happens automatically on one screen."
Simple, honest pricing.
Two plans. No seats, no surprise fees, no "talk to sales." Free covers 50 shipments a month with everything else unlimited — we make a little on each label. Go Pro for unlimited shipments, even cheaper rates, and Billy on Telegram.
Free
Everything you need to run your shop — genuinely free.
- 50 shipments / month
- Unlimited team, stores & public API
- Billy AI assistant — chat, voice, memory, auto-buy
- Fund with card or crypto
- Shopify, Etsy, Woo, Amazon & TikTok into one To Ship queue
- Standard all-in label pricing
Pro
Everything in Free — plus unlimited shipments and Billy on Telegram.
- Unlimited shipments — no monthly cap
- Even cheaper rates on every label you buy
- Billy AI on Telegram — run your shipping desk from anywhere
- More off-web Billy channels coming (API, email, WhatsApp)
- Often pays for itself once you ship enough
Questions, answered.
Straight answers about labels, payments, and pricing.
Can I connect my Etsy shop?
Is there a monthly minimum?
Which carriers can I compare?
How do I pay for labels?
What exactly does Billy do?
Ship the surge.
Skip the busywork.
Free to sign up, pay per label, and Billy does the typing.
Sign up free, top up your wallet, print your first label.